Browsing All posts tagged under »service marketing«

Service = Solving Problems

June 30, 2010


Just finished a short piece that summarizes my philosophy on service marketing. In short: Think like a customer Solve buyer problems … real and perceived Follow up and say thank you Read the full text here. Thanks for visiting!

Health Care Marketing

June 16, 2010


Marketing health care services requires special finesse. Many of the traditional rules of marketing do not apply. Organizations like the CLIO Awards are recognizing this. In recent years this group has created a separate category, the CLIO Healthcare Awards, to evaluate and select the industry’s best ads and promotions.  They recognize that health care marketing […]