Browsing All posts tagged under »laura barten«

Service = Solving Problems

June 30, 2010

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Just finished a short piece that summarizes my philosophy on service marketing. In short: Think like a customer Solve buyer problems … real and perceived Follow up and say thank you Read the full text here. Thanks for visiting!

Market Like You Mean It: Top Tips

June 17, 2010

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The time to market your business is now. Don’t get too comfortable. Ignoring marketing until it is crunch time is a critical error. Continue to evaluate your position and aim for the next level. The best time to market is when things are good so that you don’t experience a lull and require emergency attention. […]

Focus Group Tips

May 13, 2010

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Considering a focus group to help you better understand your customers’ needs? Explore your motivations and follow a few helpful tips to ensure maximum value. Questions to consider before beginning: What is your primary session goal? Is this narrowly defined? What are your secondary goals? Define each in order of importance and share with  your […]

Marketing Missteps

April 29, 2009

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Marketing Misstep #1: Slip sliding away One of the most common mistakes I see companies make when it comes to marketing strategy development and implementation happens so subtly it is almost always ignored, with disastrous results. What is this terrible secret? I like to call it marketing or idea “slide.” Let’s take, for example, mid-sized […]