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Just finished a short piece that summarizes my philosophy on service marketing. In short: Think like a customer Solve buyer problems … real and perceived Follow up and say thank you Read the full text here. Thanks for visiting!
June 17, 2010
The time to market your business is now. Don’t get too comfortable. Ignoring marketing until it is crunch time is a critical error. Continue to evaluate your position and aim for the next level. The best time to market is when things are good so that you don’t experience a lull and require emergency attention. […]
May 13, 2010
Considering a focus group to help you better understand your customers’ needs? Explore your motivations and follow a few helpful tips to ensure maximum value. Questions to consider before beginning: What is your primary session goal? Is this narrowly defined? What are your secondary goals? Define each in order of importance and share with your […]
April 29, 2009
Marketing Misstep #1: Slip sliding away One of the most common mistakes I see companies make when it comes to marketing strategy development and implementation happens so subtly it is almost always ignored, with disastrous results. What is this terrible secret? I like to call it marketing or idea “slide.” Let’s take, for example, mid-sized […]
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June 30, 2010
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