Just finished a short piece that summarizes my philosophy on service marketing. In short: Think like a customer Solve buyer problems … real and perceived Follow up and say thank you Read the full text here. Thanks for visiting!
The time to market your business is now. Don’t get too comfortable. Ignoring marketing until it is crunch time is a critical error. Continue to evaluate your position and aim for the next level. The best time to market is when things are good so that you don’t experience a lull and require emergency attention. […]
June 30, 2010
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