Browsing All posts tagged under »customer segmentation«

Marketing Missteps

April 29, 2009


Marketing Misstep #1: Slip sliding away One of the most common mistakes I see companies make when it comes to marketing strategy development and implementation happens so subtly it is almost always ignored, with disastrous results. What is this terrible secret? I like to call it marketing or idea “slide.” Let’s take, for example, mid-sized […]