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The time to market your business is now. Don’t get too comfortable. Ignoring marketing until it is crunch time is a critical error. Continue to evaluate your position and aim for the next level. The best time to market is when things are good so that you don’t experience a lull and require emergency attention. […]
May 13, 2010
Considering a focus group to help you better understand your customers’ needs? Explore your motivations and follow a few helpful tips to ensure maximum value. Questions to consider before beginning: What is your primary session goal? Is this narrowly defined? What are your secondary goals? Define each in order of importance and share with your […]
April 29, 2009
Marketing Misstep #1: Slip sliding away One of the most common mistakes I see companies make when it comes to marketing strategy development and implementation happens so subtly it is almost always ignored, with disastrous results. What is this terrible secret? I like to call it marketing or idea “slide.” Let’s take, for example, mid-sized […]
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June 17, 2010
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