Browsing All Posts filed under »Quality Processes«

Pricing Strategy

June 22, 2010


Given the current economic challenges, many businesses are questioning long-held pricing strategies. While I would never advise making rash changes, I do think that an annual review of pricing policies and effects is good business practice. Writing a recent article on profit-oriented pricing strategies reminded me yet again that price is a key, yet often […]

Marketing Missteps

April 29, 2009


Marketing Misstep #1: Slip sliding away One of the most common mistakes I see companies make when it comes to marketing strategy development and implementation happens so subtly it is almost always ignored, with disastrous results. What is this terrible secret? I like to call it marketing or idea “slide.” Let’s take, for example, mid-sized […]