Browsing All Posts filed under »Marketing«

Service = Solving Problems

June 30, 2010

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Just finished a short piece that summarizes my philosophy on service marketing. In short: Think like a customer Solve buyer problems … real and perceived Follow up and say thank you Read the full text here. Thanks for visiting!

Maximizing Marketing Dollars

June 25, 2010

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The economic turmoil of the past few years has wreaked havoc on many businesses, large and small. It’s not surprising. A domino effect occurs, where the failure or slow down of one business affects virtually everyone in its chain of influence, from clients to vendors. Given this atmosphere, everyone remains understandably cautious. Marketing, and in […]

Trade Show Design: Simplicity Sells

June 24, 2010

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Simplicity and functionality rule when it comes to trade show design. Trade show banners should draw attendees into the booth. Don’t try to accomplish too much at once. Clean, easy-to-understand visuals that support your established brand image will enhance your booth appearance. Save the detailed sales information for personal sales pitches from your sales staff […]

Pricing Strategy

June 22, 2010

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Given the current economic challenges, many businesses are questioning long-held pricing strategies. While I would never advise making rash changes, I do think that an annual review of pricing policies and effects is good business practice. Writing a recent article on profit-oriented pricing strategies reminded me yet again that price is a key, yet often […]

Market Like You Mean It: Top Tips

June 17, 2010

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The time to market your business is now. Don’t get too comfortable. Ignoring marketing until it is crunch time is a critical error. Continue to evaluate your position and aim for the next level. The best time to market is when things are good so that you don’t experience a lull and require emergency attention. […]

Health Care Marketing

June 16, 2010

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Marketing health care services requires special finesse. Many of the traditional rules of marketing do not apply. Organizations like the CLIO Awards are recognizing this. In recent years this group has created a separate category, the CLIO Healthcare Awards, to evaluate and select the industry’s best ads and promotions.  They recognize that health care marketing […]

Focus Group Tips

May 13, 2010

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Considering a focus group to help you better understand your customers’ needs? Explore your motivations and follow a few helpful tips to ensure maximum value. Questions to consider before beginning: What is your primary session goal? Is this narrowly defined? What are your secondary goals? Define each in order of importance and share with  your […]