Browsing All Posts filed under »Customer Service«

Service = Solving Problems

June 30, 2010

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Just finished a short piece that summarizes my philosophy on service marketing. In short: Think like a customer Solve buyer problems … real and perceived Follow up and say thank you Read the full text here. Thanks for visiting!

Maximizing Marketing Dollars

June 25, 2010

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The economic turmoil of the past few years has wreaked havoc on many businesses, large and small. It’s not surprising. A domino effect occurs, where the failure or slow down of one business affects virtually everyone in its chain of influence, from clients to vendors. Given this atmosphere, everyone remains understandably cautious. Marketing, and in […]

Market Like You Mean It: Top Tips

June 17, 2010

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The time to market your business is now. Don’t get too comfortable. Ignoring marketing until it is crunch time is a critical error. Continue to evaluate your position and aim for the next level. The best time to market is when things are good so that you don’t experience a lull and require emergency attention. […]

Focus Group Tips

May 13, 2010

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Considering a focus group to help you better understand your customers’ needs? Explore your motivations and follow a few helpful tips to ensure maximum value. Questions to consider before beginning: What is your primary session goal? Is this narrowly defined? What are your secondary goals? Define each in order of importance and share with  your […]