Trade Show Design: Simplicity Sells

Posted on June 24, 2010

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Simplicity and functionality rule when it comes to trade show design. Trade show banners should draw attendees into the booth. Don’t try to accomplish too much at once. Clean, easy-to-understand visuals that support your established brand image will enhance your booth appearance. Save the detailed sales information for personal sales pitches from your sales staff and sales collateral takeaways. New to the world of trade show design or undecided about the best banner for you? Read more here.