Pricing Strategy

Posted on June 22, 2010


Given the current economic challenges, many businesses are questioning long-held pricing strategies. While I would never advise making rash changes, I do think that an annual review of pricing policies and effects is good business practice. Writing a recent article on profit-oriented pricing strategies reminded me yet again that price is a key, yet often overlooked, marketing strategy. Be sure to incorporate pricing research, model application and market-based evaluation into your regular marketing planning.