Health Care Marketing

Posted on June 16, 2010

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Marketing health care services requires special finesse. Many of the traditional rules of marketing do not apply. Organizations like the CLIO Awards are recognizing this. In recent years this group has created a separate category, the CLIO Healthcare Awards, to evaluate and select the industry’s best ads and promotions.  They recognize that health care marketing often serves a number of purposes. It must educate, reassure and sell or promote all at the same time. Working with an agency or outside consultant experienced in health care marketing can improve your odds of success. Read more about helpful health care marketing resources here. And remember to get your entries ready … the 2010 CLIO Healthcare Awards opened yesterday, June 15, 2010.

Posted in: Marketing