Browsing All Posts published on »June, 2010«

Service = Solving Problems

June 30, 2010


Just finished a short piece that summarizes my philosophy on service marketing. In short: Think like a customer Solve buyer problems … real and perceived Follow up and say thank you Read the full text here. Thanks for visiting!

Maximizing Marketing Dollars

June 25, 2010


The economic turmoil of the past few years has wreaked havoc on many businesses, large and small. It’s not surprising. A domino effect occurs, where the failure or slow down of one business affects virtually everyone in its chain of influence, from clients to vendors. Given this atmosphere, everyone remains understandably cautious. Marketing, and in […]

Trade Show Design: Simplicity Sells

June 24, 2010


Simplicity and functionality rule when it comes to trade show design. Trade show banners should draw attendees into the booth. Don’t try to accomplish too much at once. Clean, easy-to-understand visuals that support your established brand image will enhance your booth appearance. Save the detailed sales information for personal sales pitches from your sales staff […]

Pricing Strategy

June 22, 2010


Given the current economic challenges, many businesses are questioning long-held pricing strategies. While I would never advise making rash changes, I do think that an annual review of pricing policies and effects is good business practice. Writing a recent article on profit-oriented pricing strategies reminded me yet again that price is a key, yet often […]

Market Like You Mean It: Top Tips

June 17, 2010


The time to market your business is now. Don’t get too comfortable. Ignoring marketing until it is crunch time is a critical error. Continue to evaluate your position and aim for the next level. The best time to market is when things are good so that you don’t experience a lull and require emergency attention. […]

Health Care Marketing

June 16, 2010


Marketing health care services requires special finesse. Many of the traditional rules of marketing do not apply. Organizations like the CLIO Awards are recognizing this. In recent years this group has created a separate category, the CLIO Healthcare Awards, to evaluate and select the industry’s best ads and promotions.  They recognize that health care marketing […]